Celebrity culture refers to the widespread fascination with celebrities, their lifestyles, and their influence on society. This research area examines the impact of celebrity worship, media coverage of celebrities, and the ways in which celebrities shape public perceptions and behaviors. It also explores the role of social media in amplifying celebrity culture and the implications of celebrity endorsements and sponsorships. Researchers in this area seek to understand the motivations behind celebrity worship, the psychological effects of exposure to celebrity culture, and the blurred lines between reality and fantasy in the lives of celebrities.